Phiture's Mobile Growth Blog

Subscriber acquisition refers to any and all activities related to acquiring new app users to your product or service, and ultimately…

Google App Campaigns (GAC) formerly known as Google Universal App Campaigns (UAC), allow for the promotion of an app across several Google…

Phiture's Organic Growth Impact Measurement Tool  uses the student’s t-test to gain insights into the impact on organic growth your…

In this article, we run you through the current state of play when it comes to privacy, and identify areas you can adapt your performance…

Phiture's list of mobile apps and games conferences and events in 2023, with representatives of Phiture to be at many of them.

With specific targeting opportunities, various bidding strategies, and responsive ad creation, Google Display Campaigns are a smart way to…

In this article we outline how to structure your app user research and translate survey results into actionable insights for your mobile…

Dynamic pricing is an increasingly popular strategy for apps. In this article we run you through common scenarios for its use, the ethics…

Improving the effectiveness of an app store listing is all about building on what works. Here we cover the optimization basics,…

Performance campaigns rely on great creatives, and great creatives rely on a systematic approach to make sure they’re continuously…