To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve updated an older article and listed some of the best-known ones here, in alphabetical order.
Please note: This is not a comprehensive directory, there will likely be omissions — if you spot any, or miss your favorite tool, let us know by sending us an email at [email protected].
Similarly, if you feel your tool is misclassified, please let us know: the boundaries blur between many of these solutions and we will be happy to update the list to increase accuracy.
Also, some tools can be used for multiple purposes (e.g. marketing automation and A/B testing) and thus appear several times. We aim to keep this page as a live catalog, so expect updates over time.
Deep linking
A/B Testing Frameworks
Google Play Store Listing Experiments
Swrve (also does marketing automation and analytics)
Testflight (test multiple builds simultaneously)
Unbounce (mobile web)
CRM/Lifecycle
Leanplum (also does A/B test and analytics)
Marketo Engage (now owned by Adobe)
Mobile Analytics
Attribution (Mobile Measurement Platforms)
Attribution (Other)
