Phiture's App Store Optimization Blog

Preview of the changes to Google Play affecting user acquisition and engagement.

In this ASO Monthly series, the Phiture team reflects on the previous month and sheds light on trends in App Store Optimization, algorithm changes,…

Preview of the changes to Google Play experiments and a technical deep dive into the statistics.

With this infographic, we aim to deconstruct every method and provide ASO practitioners with a decision-making tool, which should come in handy when…

In our ASO Monthly March review, ranking and promotability changes, timeless experiments, cutting of PPO review time and more!

Find out how to approach your ASO strategy in Arabic countries as a non-native speaker.

Learn the strategies and techniques for app store success. Mobile growth experts AppTweak and Phiture co-author the ultimate guide to Advanced App…

In our ASO Monthly February review, Play Store Unexpected Longer App Review Time, Impression, Search Suggestion Bugs in the Apple Store, and More

In our ASO Monthly January review, discover our take on new in-app event analytics, CPP & PPO documentation, and much more…

Understand the key differences between CPPs and PPOs, as we explore the best ways to optimize your product page in iOS 15.