The Advanced App Store Optimization Book 2018 Edition is Now Available in Print
The book on Advanced App Store Optimization, co-authored by myself and Moritz Daan is now available in color paperback print through the ASO Book…
ASO Monthly #28 August 2018: New Acquisition Insights on Google Play Console, Upcoming Apple Special Event
From Oct 1, Apple will no longer include apps for iOS or macOS in its iTunes Affiliate Program, that used to generate affiliate links for…
ASO Monthly #27 July 2018: Google Play Bugs, iOS 12 News & More
A glitch in Google Play search results has first been reported by members of the ASO Stack Slack: search results loop in every 5 apps on mobile and…
ASO Monthly #26 June 2018: Google Play Algorithm Change, Search Ads Attribution API Broken
While the iOS 12 Announcements during WWDC were mostly about Facetime and animated emojis 🐯 there were also some unannounced changes important for…
ASO Monthly #25 May 2018: App Store Creative Testing, Google I/O 2018 impact
Google now allows registering .app domains. Continuing on the encouraging safety in mobile web and adoption of HTTPS, Google is requiring HTTPS for…
Apple Silently Launched Creative Testing in App Store Search Ads
Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store.
ASO Monthly #24 April 2018: New Play Store Design in Detail, Web Apps for iOS…
The web apps were made available for iOS in 2007, introduced back then by Steve Jobs, and long forgotten and not supported. Now, with their iOS 11.3…
ASO Monthly #23 March 2018: New Features — Redesigned Play Store Listings, App Video Trailers, Google Play Instant…
At the beginning of March, it was reported by GadgetHacks that Google has started testing new designs for their app store listings for various cases.…
ASO Monthly #22 February 2018: New Play Store Beta Search Interface, Keyword Dances Happening…
Good news! Apple Search Ads Basic will be expanded globally, as informed by Apple. Those running their campaigns in the Search Ads Basic console can…
ASO in iOS 11: A Detailed Analysis of What REALLY Works
So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their activities…
