ASO Design Nightmares
If your app store screenshots are not well designed, many users will be subconsciously deterred. This all seems self-evident, but many marketers fail…
Creative Sets Results Calculator for Apple Search Ads
Search Ads Creative Sets provide an opportunity to improve the performance of app preview and screenshots in search results. They give ASO experts an…
Slack Integrations for Boosting Your ASO Efficiency
Phiture has compiled a list of useful Slack integrations available in our day-to-day ASO tools — including insights to one we’ve made ourselves so…
ASOStack — Slack Community Guidelines
The ASO Stack is the Slack workspace for ASO practitioners to discuss and share industry news, knowledge and much more. We left 2018 with a bang,…
ASO Monthly #32 December 2018: Changes in App Store Localization, yet Another Play Store Design Test…
We started the new year with a big announcement: The first ever App Store Optimization Conference will arrive in 2019! This is the first conference…
Building a Systematic Process for ASO With the CRO Loop
“My keyword rankings are shooting up, my search impressions have never been so high, but my listing doesn’t seem to be able to convert enough of…
How to Nail Seasonal Marketing in Your ASO Strategy
For the hundreds of shopping apps that flourish at the end of the year, Black Friday, Cyber Week, and the holidays present big opportunities in terms…
ASO Monthly #31 November 2018: App Store Connect API, Play Store Reviews Section Redesign & More
This update was prepared by Binh Dang, an ASO consultant at Phiture. He helps companies with optimizing their apps for both the App Store and Play…
ASO Monthly #30 October 2018: Google Play APK Bundles, Subscription Fraud, & More!
Sneaky ‘utility’ apps were considered to be on the scammers’ list this month, with subscriptions stealing from $156 — $4700 per year from users.…
ASO Monthly #29 September 2018: New Play Store Layout, Apple Releasing iOS 12, & More
The Advanced ASO Book has finally arrived in color paperback with updates on various topics, including Apple Search Ads, Google UAC, ASO tools, and…