Who we are
Mobile Growth Experts
Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization services and Growth Consulting.
42
different nationalities
100+
experiments run per week
10+
industry frameworks published
900K
reads on our articles
Phiture's PressPlay Technology
AI & ASO — 12 Million Additional Installs in 2 Months
Autonomous and native Google Play Store A/B testing, supercharged by generative AI.
Services
We work with globally renowned clients to increase visibility and conversion rates through ASO in the App and Play Stores. See our ASO Services >
Our performance marketing consultants use data insights to develop holistic strategies to optimize cost per acquisition and drive your ROI See our Performance Marketing Services >
We help you refine your engagement and retention KPIs through in-depth data analysis. See our Retention / CRM Services >
We draw on years of expertise and optimization know-how to produce Mobile Growth Audits. See our Growth Audit Services >
Optimize your acquisition, activation, conversion and retention efforts in concert to grow subscription and subscriber LTV. See our Subscription Optimization Services >
We are an
Award-Winning Consultancy
Being recognized as a leader in the mobile growth industry is something we are happily embracing. But being told doesn’t hurt. Several prestigious awards like the App Growth Awards, The Drum Awards, and the Braze Torchie Awards have acknowledged our hard work over the years and selected us as winners and finalists in various categories.
From the blogs
Ideas & News
Our publications are based on the Mobile Growth and ASO Stack frameworks. Our experts create articles around topics they are passionate about and round up the latest industry news. These help marketers, founders and growth practitioners develop and evolve their own strategies.
July 1, 2024
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app…
June 10, 2024
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and…
June 10, 2024
How Google Play’s new Branded Ad Slot is Affecting Organic Downloads
Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand…
June 3, 2024
ASO Monthly #96: Google I/O 2024 Recap, App Store Privacy Requirements, CSLs by Keywords, Apple Design Award Finalists, Government App Labels … and more!
May developments in ASO: CSL targeting by keywords, Google I/O 2024 Recap, App Store Privacy…