ASO Monthly #18 October 2017: New Search Ads Countries, Play Store Installs Per Search Term Coming (?) & More
Thomas Petit was, as always, first to report on the ASO Stack Slack group that Apple would release Search Ads in Mexico (Spanish), Canada (French &…
The New iOS 11 App Store & the Impact on Your Conversion Rate
In this blog post, we will try to analyze how the App Store work by simulating users, searches, impressions and downloads for both iOS10 and iOS11.…
ASO Monthly #17: September 2017
The complete 370-page guide to App Store Optimization (ASO) by Moritz Daan and Gabe Kwakyi has been published. Experience of top experts in the…
How to Combine SEO & ASO Techniques to Supercharge Your Keyword Research
If everyone is doing mobile keyword research the same way (same tools, techniques, tactics), we’ll end up with the same focus keywords for ASO.
The ASO Book Is Here
After months of work, countless hours of research, writing, rewriting because of iOS 11, editing, reviewing, we’re finally ready to release our book…
ASO Monthly #16: August 2017
Google has announced that developers focusing on app quality will rank higher in the search. An internal analysis found that half of 1-star reviews…
Why 7 Seconds Could Make or Break Your Mobile App
A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating coming in…
ASO Monthly #15 July: Algorithm Changes & More iOS 11 News
Apple introduced category cards in the beta of the “All-New App Store” end of June with some placeholder images. End of July it seems to move more to…
ASO Monthly #14: June 2017
As you probably already know one of the biggest changes for ASO happening in iOS 11 will be the introduction of Subtitles (30-characters long) and…
Using the Keyword Optimization Cycle to Increase App & Play Store Visibility
Having a strong title, keyword-set and description is central to the discovery of an app in the Apple App and Google Play stores. In particular, as…